Creative experiences and audience engagement for schools, fairs, fundraisers, corporate events, and more…
Nothing drives us more than being on-site at events and engaging with fans. Connecting every audience with an energetic, jaw-dropping, motivational experience that changes lives and kickstarts motivation for a lifetime…
More than 25 years of experience working with:
-School Assemblies
-High Schools
-Middle Schools
-Elementary Schools
-Kindergarten
-Cub Scout Packs
-Technical Colleges
-Community Colleges
–College Universities
-Youth Centers
-Fairs & Festivals
-Grandstand Acts
-Birthday Parties
-Summer Camps
-Bar Mitzvahs
-Breweries
-Private Parties
-Corporate Activations
-Speedways
-Church Bible Studies
Launch your event and community engagement to the next level with Life Brand.
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That Next-Level Entertainment You’ve Been Looking For…
Event Spotlight: Youth Mental Health Night
Working with Fairview Health Services and MN Discovery Center
Fairview’s Youth Mental Health Night is an evening of fun while learning about healthy living strategies, local mental health resources and education, and much more! This annual event consists of vendors, live music, food, special guests, games, prizes, stunt shows, and exploring the beautiful grounds of the MN Discovery Center. Dozens of regional wellness vendors and resources all in one place.
“Ride Brand went above and beyond to bring our Youth Mental Health Night to a new level… Not only did they provide amazing entertainment, but most importantly, they made a connection with our attendees about the importance of mental health. Seeing the smiles on the kid’s faces when getting to meet the riders was incredible. I truly believe this event is something they will not forget. Everything from the initial meeting all the way through the follow-up after the event, their dedicated team was so great to work with. Their passion shows through their energy and it’s definitely contagious! We hope to be able to work with their team again for future events, and already booked our third event together!”
-Jessica, Fairview Range
“Mental health is no different than your physical health and just like you do things to stay physically healthy, brushing your teeth, eating well, going to the doctor, there are things you can do every day or on a regular basis to stay mentally healthy. This can and will look different for everyone, The JED Foundation (https://jedfoundation.org/practice-self-care/) has a variety of resources to help you find some ideas to consider to add to your self-care practice.”
YouMatterMN via Fairview Range Facebook
Questions about attending, being a vendor, or finding a way to support the event? Contact us at info@mndiscoverycenter.com or by phone at 218-254-6002. This event features the Mega Jump Motivational Experience and Ride The Airbag Jumping Experience.
Fundraiser Spotlight: Raising $50,000 for Special Olympics
1,000 People Have Donated!
Since our very first polar plunge in 2018, we now have raised a grand total of $50,000 for Special Olympics!
From our simple idea of jumping our bikes into the bone-chilling event (which was turned down multiple times nearly a decade ago) to believing in trying again and now celebrating a remarkable milestone of $50,390, our Special Olympics Polar Plunge campaign has evolved into a transformative movement within our community of riders, thanks to your generous support.
Entertainment Experiences
Entertainment & Special Effects
Educational Assemblies
Emcees & Special Guests
LIVE Apparel Printing
Participation-Based Experiences
Beginner Airbag Jump
Dualing Airbag Jumps
Mini-Bike Obstacle Course
Adult Big Wheel Racing
Balance Bike Course
Fully-Insured Event Solutions
From Professional Athletes and Motivational Speaking, to Participant-Based Experiences and LIVE Apparel Printing, we look forward to bringing a whole new level of energy to your event.
Now Available: Rent our LIVE Apparel Printing Trailer
Great for schools, fundraisers, and corporate events.
Finally… A turn-key, inventory-efficient solution for event apparel… No more leftover apparel, no more missing sizes, no more hassle. Rent our fully customizable, fully-stocked, white-labeled mobile trailer & apparel support team for your next event.
How it Works:
1. Event attendees choose a blank product.
2. Logos are then selected from any designs of your choice.
3. Walk to the window where our team is prepared to print right on-site.
Wearable within minutes.
Mega Jump BMX Stunt Show
Professional athletes, jaw-dropping tricks, and unexpected special effects
Just like the BMX Show that changed our lives 20 years ago… Our choices since then have led us to become well-spoken, career-oriented, hobby enthusiasts who continue to follow their dreams of being professional athletes while also pursuing real-world careers. Today, our founder is a college instructor who looks forward to speaking with you about how our team and performances may fit in best with your event and budget.
Educational Assemblies
Mental health, bullying, goal achievement, bicycle safety, healthy lifestyles
Incorporating motivational speaking into action sports can be extremely powerful as it adds a compelling layer of inspiration and purpose to the adrenaline-fueled spectacle. Athletes sharing their personal journeys overcoming challenges, as well as the mental & physical discipline required in their sport can resonate deeply with the audience. It not only enhances the entertainment value of the show but also empowers viewers to overcome obstacles in their own lives, fostering a sense of connection and motivation that extends far way beyond the event itself.
Professional Announcers, Emcees, DJs & Special Guests
The most critical piece of any event
Having a professional announcer at your event is essential as they serve as the enthusiastic and knowledgeable voice of the event. They keep the audience engaged, informed, and entertained, creating a seamless and enjoyable experience. A skilled announcer can provide context, build excitement, and convey important information, enhancing the overall atmosphere and ensuring that attendees have a memorable and well-guided experience. Their expertise helps maintain the event’s flow, ensures key moments are highlighted, and fosters a sense of connection between the event and its audience, making the occasion more enjoyable and impactful.
Request a special guest or professional athletes for a meet & greet, autograph signing, and. moreto maximize the excitement of your event.
From US Bank Stadium to Special Olympics, Life Brand looks forward to connecting.
Ride The Airbag!
Activation for participants of all ages
That’s right… From the same exact team that brought you The Factory 24-Hour Indoor Bike Park in Minneapolis, has now gone mobile with a new opportunity to RIDE at any event. Two different sizes of airbag landings and jumps, for riders of all skill levels.
Mini-Bike Obstacle Course
Activation for participants of all ages
Kid-size bikes, adult-strength parts, and gold-plated trophies! An experience like never before… Also brought to you by The Factory 24-Hour Indoor Bike Park, the Mini Rocker Bike Course is a must-participate experience for everyone attending.
Adult Big Wheel Racing
Activation for participants of all ages
You’re in for a wild ride! Take a nostalgic trip down memory lane with our modern twist on the classic big wheel, specially crafted for adults! Feel the rush as you pedal, race, and drift through our exhilarating coned course, pushing yourself until you conquer that finish line in style. Get ready to unleash your inner thrill-seeker!
Balance Bike Toddler Course
Activation for participants of all ages
Embracing the thrill of life on two wheels is an exhilarating journey we believe every child deserves to embark upon, and Balance Bike Events are the ultimate gateway to unleash their biking passion! With not one, but TWO heart-pounding event categories to choose from, we’re rallying everyone, no matter their size or skill level, to dive headfirst into these epic biking adventures! Get ready for the ride of a lifetime!
Pop-Up Apparel Store to Promote Your Event
Often used for marketing leading up to the event.
No setup cost. No inventory risk.
- No Order Minimums
- Intake Orders Leading Up to Your Event
- High-Quality Print-On-Demand Products
- Produce in Bulk with Screen Printing & Embroidery Support
- Automated Products, Pricing, Titles & Descriptions
As Seen on TV
Life Brand Founder/CEO Dustin Grice Hosts NFL’s Monday Night Football Halftime Show for the Minnesota Vikings with X Games Gold Medalists Levi LaVallee and Ryan Decenzo, launches their jaw-dropping Polar Plunge Team team into raising more than $50,000 for Special Olympics, and gives high-fives to students after their motivational messages at schools & events nationwide.
Let’s Talk YOUR Ideas
Whether you need a last-minute partner in a few weeks or starting to make plans for a few years out, we’d love to touch base.
Watch for yourself… Press play
Social Media Win-Win
Thousands of photos, selfies with the pros, and even sharing personalized apparel printed right at your event
However you explore integrating our event solutions into your event, there is no question that it’ll be a social media win-win. Each event we work with has opportunities for fresh new captivating content that can attract more online audiences. Not to mention, all the attendees sharing their own thrilling content online… This becomes an extremely powerful form of organic user-generated content, spreading the excitement and tapping into personal networks and beyond, significantly boosting your online presence, reach, and visibility.
Watch our YouTube Channel: 20,000,000 Views!
Co-Branding & Special Projects
Custom Builds, Performances, and Promotions
Create a truly unique experience for your event… We always look forward to collaborating and bringing new ideas to life. Take a look at how we worked with Red Bull to transform Cowboy Jacks Bar & Restaurant into an BMX Foam Pit Party to celebrate the greatest event in action sports, X Games Minneapolis.
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Indoors, Outdoors, Summer, Winter…
We’re ready to bring the energy…