Motivational Activations, Assemblies, and Event Entertainment Experiences based in Minneapolis, Minnesota

Creative experiences and audience engagement for schools, fairs, fundraisers, corporate events, and more…

Nothing drives us more than being on-site at events and engaging with fans. Connecting every audience with an energetic, jaw-dropping, motivational experience that changes lives and kickstarts motivation for a lifetime…

More than 25 years of experience working with:

-School Assemblies
-High Schools
-Middle Schools
-Elementary Schools
-Cub Scout Packs
-Technical Colleges
-Community Colleges

College Universities
-Youth Centers

-Fairs & Festivals
-Grandstand Acts
-Birthday Parties
-Summer Camps
-Bar Mitzvahs
-Private Parties
-Corporate Activations
-Church Bible Studies

Launch your event and community engagement to the next level with Life Brand.

Trusted By

Event Spotlight: Youth Mental Health Night

Working with Fairview Health Services and MN Discovery Center

Fundraiser Spotlight: Raising $50,000 for Special Olympics

1,000 People Have Donated!

Beginner Airbag Jump

Dualing Airbag Jumps

Mini-Bike Obstacle Course

Adult Big Wheel Racing

Balance Bike Course

Fully-Insured Event Solutions

From Professional Athletes and Motivational Speaking, to Participant-Based Experiences and LIVE Apparel Printing, we look forward to bringing a whole new level of energy to your event.

Now Available: Rent our LIVE Apparel Printing Trailer

Great for schools, fundraisers, and corporate events.

Finally… A turn-key, inventory-efficient solution for event apparel… No more leftover apparel, no more missing sizes, no more hassle. Rent our fully customizable, fully-stocked, white-labeled mobile trailer & apparel support team for your next event.

How it Works:
1. Event attendees choose a blank product.
2. Logos are then selected from any designs of your choice.
3. Walk to the window where our team is prepared to print right on-site.

Wearable within minutes.

Mega Jump BMX Stunt Show

Professional athletes, jaw-dropping tricks, and unexpected special effects

Just like the BMX Show that changed our lives 20 years ago… Our choices since then have led us to become well-spoken, career-oriented, hobby enthusiasts who continue to follow their dreams of being professional athletes while also pursuing real-world careers. Today, our founder is a college instructor who looks forward to speaking with you about how our team and performances may fit in best with your event and budget.

Educational Assemblies

Mental health, bullying, goal achievement, bicycle safety, healthy lifestyles

Incorporating motivational speaking into action sports can be extremely powerful as it adds a compelling layer of inspiration and purpose to the adrenaline-fueled spectacle. Athletes sharing their personal journeys overcoming challenges, as well as the mental & physical discipline required in their sport can resonate deeply with the audience. It not only enhances the entertainment value of the show but also empowers viewers to overcome obstacles in their own lives, fostering a sense of connection and motivation that extends far way beyond the event itself.

Professional Announcers, Emcees, DJs & Special Guests

The most critical piece of any event

Having a professional announcer at your event is essential as they serve as the enthusiastic and knowledgeable voice of the event. They keep the audience engaged, informed, and entertained, creating a seamless and enjoyable experience. A skilled announcer can provide context, build excitement, and convey important information, enhancing the overall atmosphere and ensuring that attendees have a memorable and well-guided experience. Their expertise helps maintain the event’s flow, ensures key moments are highlighted, and fosters a sense of connection between the event and its audience, making the occasion more enjoyable and impactful.

Request a special guest or professional athletes for a meet & greet, autograph signing, and. moreto maximize the excitement of your event.

From US Bank Stadium to Special Olympics, Life Brand looks forward to connecting.

Ride The Airbag!

Activation for participants of all ages

That’s right… From the same exact team that brought you The Factory 24-Hour Indoor Bike Park in Minneapolis, has now gone mobile with a new opportunity to RIDE at any event. Two different sizes of airbag landings and jumps, for riders of all skill levels.

Mini-Bike Obstacle Course

Activation for participants of all ages

Kid-size bikes, adult-strength parts, and gold-plated trophies! An experience like never before… Also brought to you by The Factory 24-Hour Indoor Bike Park, the Mini Rocker Bike Course is a must-participate experience for everyone attending.

Adult Big Wheel Racing

Activation for participants of all ages

You’re in for a wild ride! Take a nostalgic trip down memory lane with our modern twist on the classic big wheel, specially crafted for adults! Feel the rush as you pedal, race, and drift through our exhilarating coned course, pushing yourself until you conquer that finish line in style. Get ready to unleash your inner thrill-seeker!

Balance Bike Toddler Course

Activation for participants of all ages

Embracing the thrill of life on two wheels is an exhilarating journey we believe every child deserves to embark upon, and Balance Bike Events are the ultimate gateway to unleash their biking passion! With not one, but TWO heart-pounding event categories to choose from, we’re rallying everyone, no matter their size or skill level, to dive headfirst into these epic biking adventures! Get ready for the ride of a lifetime!

As Seen on TV

Life Brand Founder/CEO Dustin Grice Hosts NFL’s Monday Night Football Halftime Show for the Minnesota Vikings with X Games Gold Medalists Levi LaVallee and Ryan Decenzo, launches their jaw-dropping Polar Plunge Team team into raising more than $50,000 for Special Olympics, and gives high-fives to students after their motivational messages at schools & events nationwide.

Let’s Talk YOUR Ideas

Whether you need a last-minute partner in a few weeks or starting to make plans for a few years out, we’d love to touch base.

Life Brand: On-Site Events Entertainment Team

Watch for yourself… Press play

Social Media Win-Win

Thousands of photos, selfies with the pros, and even sharing personalized apparel printed right at your event

However you explore integrating our event solutions into your event, there is no question that it’ll be a social media win-win. Each event we work with has opportunities for fresh new captivating content that can attract more online audiences. Not to mention, all the attendees sharing their own thrilling content online… This becomes an extremely powerful form of organic user-generated content, spreading the excitement and tapping into personal networks and beyond, significantly boosting your online presence, reach, and visibility.

Watch our YouTube Channel: 20,000,000 Views!

Co-Branding & Special Projects

Custom Builds, Performances, and Promotions

Create a truly unique experience for your event… We always look forward to collaborating and bringing new ideas to life. Take a look at how we worked with Red Bull to transform Cowboy Jacks Bar & Restaurant into an BMX Foam Pit Party to celebrate the greatest event in action sports, X Games Minneapolis.

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Indoors, Outdoors, Summer, Winter…

We’re ready to bring the energy…

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